From cereal to ice cream to cocktails, it seems that strawberries are served with just about everything. But it wasn’t always this way. Today, Americans eat four times as many strawberries as they did 40 years ago. This short stop-motion animation explains how clever advertising tactics and certain pesticides helped make the juicy red fruit cheaply and widely available. There are, however, hidden costs to using these chemicals.

Ariane Wu is Series Producer, Multimedia for The Center for Investigative Reporting. She is passionate about discovering new ways of telling stories visually and through sound. She was previously a Fulbright scholar based in Beijing, as well as a new media fellow at the Asia Society. Ariane holds bachelor’s degrees in film studies and political science from UC Berkeley.