Healing Heroes Network
Location: Palm Harbor, Fla.
Total cash raised: .7 million
Cash raised by professional solicitors: .3 million
Total retained by professional solicitors: .1 million
Total spent on programs: 8,725*
Source: 2012 IRS 990 filing
* Includes a portion of fundraising costs allocated to education and awareness
Healing Heroes Network has a mission that tugs at the heartstrings: providing financial assistance to veterans of Iraq and Afghanistan so they can get critical medical care.
But the nonprofit based in Palm Harbor, Fla., also raises a few red flags for donors.
The 5-year-old group has a top executive who makes a six-figure salary. And her physician husband received more than half of the cash that the charity spent on medical services over the past two years.
Dr. Allan Spiegel, the charity’s founder and president, is a specialist in the field of hyperbaric oxygen therapy, which he advocates as an effective treatment for some combat-related injuries. Since 2011, the charity reported spending about $160,000 on medical services for veterans. Spiegel received more than half of that.
His wife, Stacey, runs Healing Heroes a few doors down from his medical practice. As treasurer, she earned $110,000 in 2012.
Neither of the Spiegels returned repeated messages left at the charity office and the medical practice. When a reporter visited Healing Heroes last year, Stacey Spiegel declined to comment about her charity.
Healing Heroes is battling for donors’ attention in a field packed with better-known charities, including Paralyzed Veterans of America and Wounded Warrior Project. It has relied heavily on professional telemarketers to generate donations. These outside solicitors, however, keep about 89 percent of the money raised, according to the charity’s recent IRS tax filings. Healing Heroes also sponsors annual motorcycle giveaways to raise cash.
In 2012, the charity reported total revenue of $1.67 million. Though its IRS filing said Healing Heroes spent nearly $1 million on programs for veterans, more than $600,000 of that went to a contractor for “program management.” In the tax form, charity officials did not explain who received the money or how it furthered Healing Heroes’ mission.
As a relatively new charity, Healing Heroes has not been reviewed by most of the major evaluation websites. The group has 27 reviews, overwhelmingly positive, on GreatNonprofits.org, a site that allows people to rate charities based on their personal experiences.
Allan Spiegel started Healing Heroes while serving on the board of Kids Wish Network in Holiday. The Tampa Bay Times and CIR ranked Kids Wish the worst charity in America based on the amount spent on fundraising over the past decade.
In 2009, Spiegel hired marketing companies owned by Kids Wish founder, Mark Breiner, to run car sweepstakes for the charity. That relationship ended in August 2011.
How Healing Heroes Network would stack up:
Healing Heroes spent 89 percent of donations raised on professional solicitors’ campaigns in 2012. Here’s how that compares with veterans charities that made the Times/CIR list of America’s worst, based on the latest year available.
• The Veterans Fund: 65
• National Veterans Service Fund: 82
• VietNow National Headquarters: 84
• Circle of Friends for American Veterans: 85
• Veterans Assistance Foundation: 89
• Our American Veterans: 89