Creating the perfect logo is a seemingly small, but important task. A logo must encapsulate everything that the company stands for and appeal to a wide range of people, in addition to being unique and visually interesting.

The California Watch staff agreed that the logo should communicate openness, trust and authority and at the same time be modern and edgy. As we build our news organization from the ground up, we believe in sharing what we are doing with the public — essentially opening a window into our newsroom. In that spirit of transparency, we are seeking your feedback for our final candidates for the California Watch logo. We look forward to your comments.

Logo 1

Logo 2

Logo 3