It’s a big (huge) election year, and we’re taking a closer look at the role money plays in politics – especially in the race for the White House.

And 2016 is on pace to be the most expensive election in American history. With the 2010 Citizens United ruling loosening some pretty heavy purse strings, hundreds of millions of dollars are being spent to fuel a barrage of political ads.

Political ads that are paid for by super PACs.

Political ads that are paid for by super PACS with really ambiguous-sounding names!

Which actually carries a hidden benefit. One study has found that it’s all in the name. People trust ads paid for by vaguely named groups more than those that come directly from a candidate’s campaign.

Can you guess the ideology behind the name? Test your political savvy by playing The Super PAC Name Game above.

Julia B. Chan can be reached at Follow her on Twitter: @juliachanb.

Creative Commons License

Republish our articles for free, online or in print, under a Creative Commons license.

Julia B. Chan worked at The Center for Investigative Reporting until June, 2017. Julia B. Chan is a producer and the digital editor for Reveal's national public radio program. She’s the voice of Reveal online and manages the production and curation of digital story assets that are sent to more than 200 stations across the country. Previously, Chan helped The Center for Investigative Reporting launch YouTube’s first investigative news channel, The I Files, and led engagement strategies – online and off – for multimedia projects. She oversaw communications, worked to better connect CIR’s work with a bigger audience and developed creative content and collaborations to garner conversation and impact.

Before joining CIR, Chan worked as a Web editor and reporter at the San Francisco Examiner. She managed the newspaper’s digital strategy and orchestrated its first foray into social media and online engagement. A rare San Francisco native, she studied broadcasting at San Francisco State University, focusing on audio production and recording. Chan is based in Reveal's Emeryville, California, office.