Over the past 12 months, we have mulled undertaken a series of experiments to reach native Spanish speakers and bilingual audiences in the U.S. Now, we’re sharing what we’ve learned.
An innovative tool to track your impact.
CIR identified a specific impact goal for the Dark Side of the Strawberry as an increase in awareness in the communities most affected by pesticide use. To achieve this, we needed a specialized plan for distribution and engagement.
CIR looked more deeply into the impact of the news interactives we create and how we could calculate the costs and benefits of producing them.
For the past two years, CIR has convened some of the best minds media, philanthropy and research institutions to discuss how media organizations can effectively track and measure the impact of their work online and in the real world.
During Investiguemos, our daylong event with Open Society Foundations, participants discussed the challenges of reaching Spanish-speaking and bilingual communities through innovative journalism.
Over the years, The Center for Investigative Reporting has learned that there are as many ways to measure media impact as there are types of impact. So CIR has charted a five-step course to help you determine what impact means to your organization, and how it can be achieved.
At The Center for Investigative Reporting, we systematically track real-world change associated with our work. And soon, you will be able to do so, too.
The Center for Investigative Reporting and several other organizations met in Miami this month to share learnings and challenges associated with producing content for bilingual audiences.
CIR’s recent Dissection events in New York City and Washington, D.C., focus on creating methods to define, track and measure the impact of media.